Lead Generation Process Automation

Case Study

Automating Lead Generation to Increase Efficiency and Improve Quality

Our client is a B2B software company that sells enterprise software solutions.

The company was also able to improve the quality of its leads, by using automated processes to qualify leads based on predefined criteria.

>>Problem

Client was facing challenges with identifying and qualifying potential customers. The company had a large number of leads coming in through various channels, but it was difficult to efficiently process these leads and identify the ones that were most likely to convert into customers.
>>Solution

Client worked with us to implement a lead generation process automation solution. We used web scraping and social media monitoring to generate leads, and used automated processes to qualify leads based on predefined criteria such as demographics and purchase history. They also used analytics and machine learning to assign a score to each lead based on their likelihood of converting into a customer. We also used marketing automation tools like Marketo, Hubspot and ActiveCampaign to nurture leads through the sales funnel and automate various steps in the sales process.
>>Results

By implementing our lead generation process automation solution, client was able to increase the efficiency of its lead generation and qualification process. The company was able to process leads more quickly and effectively, and identify the leads that were most likely to convert into customers.